Greece should design and apply an aggressive business plan entering not only into new markets as an exporter of premium olive goods with an olive growing tradition of centuries but also as a specialist in olive growing culture, educating nations that their microclimate is what is allowing the olive tree cultivation and mainly expand olive growing geographically. This would create enormous multilevel opportunities that need extensive analysis. The increasingly globalized and demand-driven economic scenario that is beginning to take on a more clear shape, although having many traps would at the same time offer new challenges and opportunities for the agricultural and food sectors, one of which sectors is obviously the olive oil sector. This is if one can see and grasp these opportunities on time. The success to be obtained in achieving sustained, stable competitive advantages in foreign markets will depend on the production, organization and commercial strategies adopted.
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